CLICKO / SOCIAL MEDIA MARKETING
Show up clearly.
Share with purpose.
Build a connection.
Give your social presence a clear direction. We connect audience understanding, content planning, brand voice, and reporting so your channels have something useful to say.
Discuss your social media plan ↗CONSISTENCY STARTS WITH A REASON TO POST.
A clear voice.
A useful story.
A real conversation.
Choose the channels and content that suit your audience, then build a practical rhythm your team can support.
01 / PURPOSE
Know who the content is for.
02 / CONSISTENCY
Connect ideas with a recognizable voice.
03 / CONNECTION
Learn from questions and responses.
01 / WHERE THIS SERVICE FITS
Your brand.
A more considered presence.
Social media marketing helps your business communicate through relevant platforms and content. The work connects what you want to say with what your audience finds useful, interesting, or worth discussing.
For businesses ready to post with purpose.
Your social channels are active, but the content lacks a consistent direction or clear role.
Your team needs a manageable content plan and a shared approach to brand voice.
You want to understand which content supports audience engagement and useful business actions.
02 / WHAT WE CAN HELP YOU BUILD
From scattered posts
to a connected content plan.
We agree the platforms, content formats, production needs, and publishing responsibilities. Organic content, community support, and paid promotion are scoped separately so expectations stay clear.
01
Audience and channel review
Review your audience, existing profiles, competitors, and available insights. Decide where social media can make a useful contribution.
02
Content strategy and themes
Define the topics, messages, and content types that support your offer. Build themes around customer questions and your business’s real expertise.
03
Content calendar and coordination
Turn themes into a practical publishing plan. Agree frequency, approvals, asset deadlines, and responsibilities around your team’s capacity.
04
Copy and visual direction
Develop consistent copy and creative direction for agreed formats. Clarify the scope for graphics, video, photography, and supplied brand assets.
05
Publishing and community workflow
Agree how approved posts are scheduled and how comments or messages are handled. Define response responsibilities, coverage, and escalation points.
06
Reporting and content improvements
Review relevant reach, engagement, website activity, and available enquiries. Explain patterns and use what we learn to refine the content plan.
03 / HOW WE WORK TOGETHER
Listen first.
Plan clearly.
Keep the conversation useful.
01
Define the role
Understand your audience, brand, goals, channels, and available assets. Agree what the work should support.
02
Create and coordinate
Develop the content plan and agreed assets. Work through approvals and publishing with clear responsibilities.
03
Review and improve
Assess audience response and useful business signals. Carry the findings into the next content cycle.
04 / WHAT GOOD WORK LOOKS LIKE
Beyond the post.
Understand the response.
Review relevant reach and engagement alongside profile activity, website visits, and enquiries where available. Look at content themes and audience questions rather than treating every reaction as a business result.
Organic reach varies by platform, content, audience behaviour, and competition. A posting plan cannot guarantee followers, viral distribution, or sales.
THE RIGHT CHANNELS. A MANAGEABLE CONTENT RHYTHM.
An agreed calendar.
A clear scope.
Pricing reflects platforms, publishing frequency, asset production, community responsibilities, and reporting. We recommend a scope based on your goals and resources.
The proposal defines content quantities, approval rounds, production requirements, and coverage. Paid media spend and campaign management are separate unless explicitly included.
Request a tailored proposal ↗Which social platforms should our business use?
We choose based on your audience, goals, content, and capacity. A focused presence on suitable channels is easier to maintain than an unsupported plan for every platform.
Is paid advertising included?
Only where it is specifically listed in the proposal. Organic content planning and paid campaign management have different workflows and budgets.
Do you create videos and photography?
Production needs are agreed before work starts. The proposal states which assets Clicko creates, which your team supplies, and whether specialist production is required.
Will you reply to comments and messages?
Community support is included only where the scope defines it. We agree coverage, response guidance, handover, and questions that need your team’s input.
Can you guarantee follower growth?
No. We focus on useful content, consistency, and learning from audience response. Follower numbers alone do not show whether social media supports your business.
CONNECT THE NEXT PART OF YOUR PLAN
SEO services
Use customer questions to connect social themes with useful website content.
Contact Clicko
Discuss where organic content and paid promotion fit your wider plan.
MAKE YOUR NEXT POST PART OF A CLEARER PLAN.
Let’s give your social
presence a purpose.
Share your channels, audience, and what you want your content to achieve.