CLICKO / GOOGLE ADS
Meet the search.
Match the intent.
Make it count.
Reach people with a reason to be interested. We connect campaign strategy, useful ads, landing pages, and measurement around the actions that matter to your business.
Discuss your Google Ads plan ↗A BUSINESS GOAL BEFORE A CAMPAIGN SETTING.
Intent.
Message.
Next step.
Good campaign decisions connect who you want to reach with a relevant offer and a clear destination.
01 / DIRECTION
Choose the business action to support.
02 / RELEVANCE
Connect the audience, ad, and landing page.
03 / LEARNING
Review evidence before the next decision.
01 / WHERE THIS SERVICE FITS
Reach demand.
Give it direction.
Google Ads is paid advertising across Google’s advertising network. We recommend campaign types around your objectives, audience, assets, and measurement readiness.
For businesses ready for a focused paid plan.
You want to reach people actively searching for relevant services or products.
Your existing campaigns need clearer priorities, better relevance, or more useful reporting.
You need a coordinated plan for campaigns, landing pages, budget, and customer follow-up.
02 / WHAT WE CAN HELP YOU BUILD
A connected campaign.
From click to context.
The scope starts with your offer and goals. Search, Shopping, video, or other formats are considered where the requirements and audience fit; every account does not need every campaign type.
01
Account and opportunity review
Review the current setup, business goals, competitors, and available data. Identify gaps and agree a focused campaign roadmap.
02
Campaign and budget planning
Define campaign structure, relevant locations, audiences, and search themes. Agree the media budget and management responsibilities before launch.
03
Ad copy and creative direction
Develop clear messages and relevant assets around your offer. Define what creative is supplied by your team and what is included in our scope.
04
Landing page alignment
Review the page people reach after an ad. Connect the message with useful information and a clear enquiry or purchase route.
05
Measurement readiness
Agree meaningful conversion actions and review tracking requirements. Work with the relevant team on setup, consent requirements, and validation where included.
06
Ongoing review and reporting
Review spend, relevance, search terms where available, and recorded outcomes. Explain changes and propose the next tests with clear context.
03 / HOW WE WORK TOGETHER
Set the direction.
Launch with a plan.
01
Review and agree
Clarify the audience, offer, goals, budget, and account access. Assess what must be ready before a campaign can launch.
02
Build and check
Prepare agreed campaigns, ads, landing destinations, and measurement. Complete review and approval before spending begins.
03
Learn and refine
Review the available signals, lead quality feedback, and budget use. Adjust the plan as evidence develops.
04 / WHAT GOOD WORK LOOKS LIKE
Clicks are a signal.
Business context matters.
Review spend, relevant traffic, recorded conversions, and cost per action alongside lead quality or sales where reliable data is available. Explain what the reporting can and cannot show.
Results depend on competition, budget, offer, creative, landing experience, and tracking. Neither campaign management nor a particular bid strategy guarantees a sale or return.
MEDIA SPEND AND MANAGEMENT, CLEARLY EXPLAINED.
A defined budget.
A considered scope.
Management pricing depends on account complexity, campaign types, creative needs, and reporting requirements. Advertising spend is separate unless the proposal explicitly says otherwise.
We agree deliverables, access, approval points, billing responsibilities, and the initial review plan before work begins.
Request a tailored proposal ↗Is Google Ads the same as SEO?
No. Google Ads buys advertising placements. SEO works on organic discovery. They can support the same business goals, with different budgets, workflows, and measurement.
Is advertising spend included in your fee?
The proposal separates media spend from management and any additional production or landing page work. You can review the full scope before committing.
Which campaign type should we use?
That depends on your goal, audience, offer, assets, and account readiness. We assess the options rather than recommending every available campaign type.
Can you improve an existing account?
We can review an existing account and recommend changes. Access, implementation responsibilities, and any restructuring are agreed as part of the scope.
Do you guarantee leads or return on ad spend?
No. Outcomes depend on several business and platform factors. We agree useful measures, review performance honestly, and use the findings to guide decisions.
CONNECT THE NEXT PART OF YOUR PLAN
SEO services
Develop organic discovery alongside your paid campaign strategy.
Contact Clicko
Discuss your account, offer, and measurement questions with the team.
START WITH THE GOAL. BUILD THE CAMPAIGN AROUND IT.
Let’s give your ads
a clearer direction.
Share your website, target customers, and what you want advertising to achieve.